Identity verification via Persona helps keep your +1 and +972 phone numbers compliant and reduces spam/abuse.
SourCherry has introduced Persona identity verification into the phone number purchasing process for numbers in the United States, Canada, Puerto Rico and Israel. This article explains when verification is required in LC Phoneâmanaged sub-accounts, what to expect during the process.
TABLE OF CONTENTS
- What is Identity Verification?
- Key Benefits of Identity Verification
- When Persona Identity Verification is Required?
- How To Complete Identity Verification
- Frequently Asked Questions
- Related Articles
What is Identity Verification?
SourCherry uses Persona to verify the identity of a user in a subâaccount when purchasing new US/Canada/Puerto Rico (+1) and Israel(+972) numbers under LC Phoneâmanaged telephony. Completing Persona one time per subâaccount unlocks future number purchases and related messaging/calling registrations (A2P 10DLC, TollâFree Verification, CNAM, SHAKEN/STIR).
Applies to LC Phoneâmanaged subâaccounts that purchase +1 and +972 numbers.
Triggered during the purchase flow when a subâaccount has not yet completed Persona.
A successful verification marks the subâaccount as verified for future +1 and +972 purchases.
Key Benefits of Identity Verification
Compliance & platform safety: helps ensure legal/operational compliance and reduces fraud and spam.
Faster downstream approvals: improves readiness for A2P 10DLC brand/campaign registration and TollâFree verification.
Better call/SMS deliverability: supports stronger reputation outcomes when combined with CNAM and SHAKEN/STIR.
One-time per subâaccount: once completed, +1 and +972 purchases and number pool actions are streamlined for that subâaccount.
When Persona Identity Verification is Required?
Persona is required only if all of the following are true:
Youâre purchasing a +1 number (United States, Canada, or Puerto Rico) or +972 number (Israel)
The subâaccount is LC Phoneâmanaged (not an external provider).
The subâaccount has not completed Persona before.
After one successful verification (per subâaccount), you wonât be prompted again. This verified status applies to future:
Phone number purchases (including Number Pool purchases/replenishment)
A2P 10DLC brand registrations
TollâFree number verifications
CNAM setups
SHAKEN/STIR authentication
How To Complete Identity Verification
Note: Persona is a one-time process per sub-account. Once verified, users will not be prompted again for future compliance actions or number purchases.- Login to your sub-account and click on Settings.
- Click on Phone System > + Add Number.
- Select a +1 or +972 number and click on Proceed to Buy.
- When a user attempts to purchase a US/CA/PR/IL number and Persona hasn't been completed for that sub-account, the following identity verification modal appears:
- Upload a valid government-issued ID (e.g., passport, driver's license, etc.) based on their country and ID options.
- After uploading the ID, users are prompted to complete live selfie verification using their webcam or phone.
Frequently Asked Questions
Q: Persona selfie: does it have to be on the customerâs own computer?
Yes, the real human who owns/controls the subâaccount must personally complete the selfie and ID capture, but they can do it on whichever device is most convenient (desktop with webcam or mobile), as long as they can access the Persona flow for that subâaccount.
Q: After Persona, is A2P registration no longer needed?
No, Persona does not replace A2P 10DLC registration. you still must complete A2P brand + campaign registration separately if you want compliant US longâcode SMS.
Q: Do I need to verify for every purchase?
No. Persona is typically oneâtime per subâaccount. After a successful verification, you can purchase +1 or +972 numbers (including into pools) without repeating Persona.
Q: Does verification cost anything?
There is no additional fee to complete Persona itself. Standard number purchase and usage fees apply.
Q: We purchase numbers into a poolâdo we need to verify again for autoâpurchase?
No. After the subâaccount is verified, both manual pool purchases and autoâpurchase/replenishment can proceed normally.
Q: I started a +1 number purchase, but I donât see the Persona verification promptâwhat should I do?
Refresh the page and try the purchase again. In some cases, the updated verification UI may not appear until a refresh. If the issue persists, contact Support.