SourCherry Help Centre
Home › Marketing › Social Planner

TikTok DMs & Comment Automations

Bring TikTok DMs and comments into SourCherry—and let workflows answer for you. The TikTok DM & Comment Automations integration routes every private or public message straight to the Conversations Inbox where automations can nurture, qualify, and convert leads hands-free.

TABLE OF CONTENTS

What are TikTok DM & Comment Automations?


TikTok DM & Comment Automations connects your TikTok account to SourCherry so that:

Key Benefits of TikTok DM & Comment Automations



Integrating your TikTok Account


Before proceeding, make sure your TikTok accounts are integrated with your Sub-Account.


From your Sub-Account dashboard, go Settings > Integrations > TikTok card.



Conversations Inbox for TikTok


Incoming DMs and comments sync to the inbox just like any other channel, making it easy to:


Delivery failure visibility (TikTok)

If a TikTok message fails to deliver, Conversations provides clearer feedback so you can identify failed sends and take corrective action.

Components of TikTok Automation


Triggers


Actions


TikTok DM Automation


Automate conversational follow-ups when someone sends you a private message.


TikTok Comment Automation


Turn comment sections into lead magnets by:

How to Setup Trigger: TikTok Comment(s) on Reel


Step 1: Add Trigger


Within the Workflow builder, click + Add New Trigger. Select the TikTok - Comment(s) on a Post trigger.



Step 2: Select Account


After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account. 


If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts.




Step 3: Select Post Type


After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"


Post Selection Behavior: If a specific post is not selected, the system will automatically include all posts associated with the connected TikTok account.




Step 4: Select Post or URL


Select the post or provide the URL of the post you would like to run the automation on.




Step 5: Specify Match Phrase


After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.



When a contact is coming through the trigger, it will be saved as a contact and First Name and Last Name of the contact will be stored.

How to Setup Action: Reply in Comments


Step 1: Go to Actions


Add the “Reply in Comments” action to the workflow




Step 2: Configure Reply Comments


Users can configure up to 10 reply comments, which will be randomly selected during execution.


How to Set Up Trigger: Customer Replied


When creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.


Step 1: Add Trigger


Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger




Step 2: Add Reply Channel


After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok




Step 3: Configure Automation Rules


Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation.


How To Setup Action: TikTok Interactive Messenger


Step 1: Add Action


Within the Workflow builder, click + Add New Action. Select the Tiktok Interactive Messenger action.



Step 2: Provide Message


The TikTok Interactive Messenger is fairly straightforward. Here you have to provide the message you want to send to the inbound trigger defined and save the action.


Important Points to Noted:



Frequently Asked Questions


Q: How many reply variations can I add in the Reply in Comments action?

Up to ten replies, to be used in a randomized order.


Q: Can I scope automations to a specific post?
Yes. Use the TikTok – Comment(s) On A Reel trigger and select the specific video/post you want to monitor.


Q: Can multiple TikTok accounts be connected?
You can authorize the account(s) you intend to use at the sub‑account level. Scope triggers and filters to the right account when building workflows.