SourCherry Brand Kit Overview
The SourCherry Brand Kit provides a comprehensive set of guidelines and downloadable assets to help partners, agencies, and team members maintain a consistent and professional brand identity.
Key resources included in the kit:
Logos: Official approved versions of the SourCherry logo (Space Blue and White) along with strict usage and clear-space rules.
Color Palette: The official primary brand colors (Space Blue, Nurture Blue, Capture Yellow, Close Green) and supporting tints, including the 60-30-10 color balance rule.
Typography: Guidelines for using the brand's official typeface, Poppins, including hierarchy and weight rules.
Voice & Tone: Direction on writing in a confident, helpful, and human tone, along with formatting best practices.
Digital Assets: Downloadable Zoom backgrounds and social media covers.
Quick Reference: A helpful "Do's and Don'ts" section covering logo placement, color accessibility, writing style, and usage of the "Highly" mascot.
For complete guidelines, specific hex codes, and to download the style guide and assets, please visit the full SourCherry Brand Kit page.