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SEO Unsubscription Flow & Project States

When an SEO subscription is canceled, the system automatically starts an offboarding flow designed to preserve your existing optimizations while pausing active automation.


TABLE OF CONTENTS


Overview of the SEO Unsubscription Flow


The SEO unsubscribe flow explains what happens to your SEO projects after the SEO subscription is canceled. The system preserves existing project data and applied SEO Pixel fixes while pausing active automation such as crawling and new recommendations.


After unsubscription, projects that use the SEO Pixel move into a Frozen State. In this state, previously applied fixes remain live on the website as long as the SEO Pixel script stays installed, but active automation stops. Existing project settings and applied fixes are retained in the account, which makes later reactivation easier.


Key Benefits of the SEO Subscription Unsubscribe Flow



How To Cancel the SEO Subscription


  1. Within your sub-account in SourCherry, navigate to Sites > SEO.

  2. On the Site Projects tab, click the three-dot menu in the upper-right area of the SEO page and select Cancel Subscription.



  3. In the confirmation modal, click Yes, Cancel to confirm the cancellation.


The "Frozen" State


If you have active projects using the SEO Pixel, those projects will automatically transition into a Frozen State upon unsubscription. This process happens entirely in the background—no manual action is required.



Key Characteristics of a Frozen Project:



Managing Your Live Optimizations


You maintain full control over how SEO changes are reflected on your site after unsubscribing:



Re-subscribing and Reactivation


If you choose to re-subscribe, moving back to an active state is seamless:


  1. Re-subscribe to a valid plan.

  2. Re-link your projects within the dashboard.

  3. The project will move to an Unfrozen State, immediately restoring your ability to re-crawl, generate new recommendations, and apply fresh SEO fixes.

Project Status Comparison


Active Subscription:




Frozen (Unsubscribed):